For the local creative and mastermind behind the STRATA SUPPLY brand, Thabo Rantao, better known as TOUCH MOTSWAK TSWAK, fashion means being up to date with trends. He told PULA 24 that, their brand was inspired by modern trends, and STRATA SUPPLY is a brand with emphasis on ‘never giving up in life.’
“Our brand closely follows current fashion trends to ensure its offerings are modern and relevant. This includes staying updated with global fashion movements, seasonal changes, and popular styles in streetwear and urban fashion,” said Rantao. He shared that, STRATA SUPPLY exudes inspiring culture, authenticity and affordable quality clothing.
This brand was actually established early this year on January 1st to be precise.
TOUCH MOTSWAK TSWAK added that they are about Individuality and Self-Expression. “STRATA SUPPLY emphasizes the importance of individuality and self-expression and our designs often encourage wearers to express their unique style and personality, making bold fashion statements,” he said, emphasizing that they are also particular when it comes to quality and comfort.
“Focusing on quality materials and comfortable designs is central to our brand. STRATA SUPPLY aims at creating garments that not only look good but also feel good to wear, ensuring customer satisfaction and loyalty and our mission is ‘To be an elite clothing brand that empowers people to NEVER GIVE-UP in life,” reiterated TOUCH MOTSWAK TSWAK.
Asked what mainly inspired this brand existence, he noted to that
Urban and Streetwear style was their catch. “We draw heavily from urban and streetwear aesthetics, incorporating elements such as bold graphics, distinctive patterns, and contemporary cuts that resonate with a cool, fashion-conscious demographic. So as a creative and also a musician I was also looking into; Street events, music, art, and social movements as factors to influence STRATA SUPPLY designs,” he said. He added that they seek to reflect the dynamic and diverse streets and hustle landscape in their philosophy.
They are happy to share that they already receive positive feedback as people appreciate this brand and besides just being fashionable they also uphold to be environment friendly hence their eco-friendly packaging. They use branded boxes instead of the usual plastics and gift bags.
TOUCH MOTSWAK TSWAK is of the view that innovation is also essential in today’s market and so STRATA SUPPLY is embedded on an innovative approach to fashion, consistently offering fresh and distinctive pieces that stand out in the market. They offer a variety of merchandise including; T-Shirts: featuring various designs, logos, slogans, and images associated with the spirit of never giving up in life. Their hoodies and sweatshirts often display their distinctive logo and other unique graphics. They also have hats and caps as well as Including beanies for head gear.
TOUCH MOTSWAK TSWAK highlighted that their brand caters for all the seasons and their jackets include; bomber jackets, windbreakers, and other outerwear items as well as stylish joggers and sweatpants. They also have accessories such as socks, eyewear, party cups, bags and other small branded items.
He said that his distinct perspective on fashion is emphasized by authenticity, self-expression, and confidence. They therefore offer Limited Editions and Collaborations as well. “We frequently release limited edition items and collaborate with other brands and artists such as Amantle Brown, Girly, Dj Sway, Megokgo etc. These exclusive collections often generate significant buzz and appeal to collectors and fashion enthusiasts,” he said.
He also noted that they believe in Community Empowerment and so they believe in establishing initiatives that empower individuals within their community, such as providing job opportunities, skills training, and supporting local creatives.
Their greatest achievements he said include Sustainability Commitment: Implementing sustainable practices throughout our supply chain, such as using eco-friendly packaging materials, reducing waste, and supporting ethical labor practices, to minimize environmental impact and contribute to a more sustainable fashion industry. He added that they also pride themselves in introducing unique and innovative designs that resonate with their target audience and distinguish STRATA SUPPLY as a brand known for its creativity and authenticity.
