CULTURE MEETS COMMERCE BDC backs Mafitlhakgosi with studio album pilot
The Botswana Development Corporation (BDC) has stepped into the creative arena with a bold pilot project to commercialise traditional performance, partnering with Mafitlhakgosi Traditional Dance Group and Eric Ramco Music & Film to produce a professional studio album.
Unveiled at a stakeholder and media briefing, the initiative showcased an extended play (EP) and a live performance by Mafitlhakgosi, signalling a new chapter where cultural heritage meets structured enterprise. The tripartite agreement covers full production, project management, distribution and promotion, with the aim of turning artistry into sustainable business.
BDC Managing Director Oteng Keabetswe said the project reflects the Corporation’s intent to support emerging industries with potential for scale, export and youth participation. “Botswana has the creative talent. What has been missing are the structures that turn that talent into sustainable enterprises and commercially competitive products. This pilot allows us to test a more formal value chain, from production standards to distribution and rights management, with the aim of replicating and scaling it,” he said.
Minister of Trade and Entrepreneurship, Honourable Tiroeaone Ntsima, welcomed the initiative, noting its alignment with national priorities in entrepreneurship, digital trade and diversification. He said cultural output must translate into enterprise development and competitiveness.
First Mother Mma Boko (President Duma Boko’s mother) also encouraged Mafitlhakgosi and the youth to believe in their potential, reminding them that background does not determine destiny. She commended BDC for opening a path that empowers young creatives while preserving heritage.
The project will be followed by a Creative Economy Workshop to map opportunities across music, film, design and cultural heritage, laying the foundation for a Creative Economy Acceleration Framework.
Mafitlhakgosi, celebrated for preserving Setswana identity through dance, theatre and storytelling, now stand as pioneers of a model that blends tradition with modern commercial value.
